The must-read B2B SaaS articles selection

Are you working as a CEO, founder, marketeer, sales or in any other role helping to accelerate growth in a B2B SaaS company? These are the articles you can’t miss this week.

Gamification Strategies: A Guide To Gamification for SaaS Products

Why you should read this?

Gamification could be very useful to accelerate growth for your B2B SaaS company. Gamification could help you improve customer engagement, product adoption, brand loyalty, trial to paid conversion and many more things. This long read is a perfect start to get familiar with how you could use Gamification in your B2B SaaS.

🕙 Reading time: 12 minutes

R&D SaaS spend should be 24%

Why you should read this?

I can remember an article on how much percent fast-growing companies spend on average on marketing. I remember it was somewhere about 10%. Of course there are exceptions, but it is always good to know what the average rang is and if you are in it or not. Ho much, do you spend as a SaaS business on R&D? Discover the research in this article. 

 

🕙 Reading time: 3 minutes

The Ultimate Guide To New Feature Announcement In SaaS

Why you should read this?

In growth acceleration for B2B SaaS companies, a small thing could have a major impact. New Feature Announcements is one of those overlooked things. If you do it right, it could benefit you a lot. In this article, you read all about it.  

🕙 Reading time: 12 minutes

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